Group One WNC Real Estate
Group One WNC Real Estate

41 Clayton Street
Asheville, NC 28801
www.grouponewnc.com
George Schuler George J. Schuler Broker/Owner

Phone: 828-273-3820
Fax: 828-296-0543
Email
 

Home Selling Guide

 Selling Strategies

  • What are the basic steps to selling my home?
  • What are the six biggest mistakes home sellers make?
  • Can a used house compete effectively against new construction?
  • If I try to sell my home myself, I know I can save the sales commission. So what could I lose?
  • How can a home warranty help me sell my home?
  • Will the new lead paint rules affect my sale?

Pricing

  • Who says what my home is worth?
  • Why is it dangerous to overprice my home?
  • What factors do NOT affect my price?
  • My house is one of a kind. How do you put a price on a unique property?

Fixing Up

  • How much fixing up is enough?
  • How can I jump-start my home sale with a stunning entrance?
  • Why should I replace and update now when I’ll be moving out soon?
  • Do buyers like a furnished house better?
  • Is it better to replace the carpet or offer a carpeting allowance to buyers?
  • What’s a cheap and easy way to make my home more attractive to buyers?

Negotiating Offers

  • What happens when a buyer makes an offer?
  • How do agents turn a "Tire-Kicker Wannabe" into a "Sign-Here Buyer?"
  • Is negotiating with out-of-town buyers any different?
  • Who pays the fee of a buyer's agent?
  • What is a contingency?

Closing

  • In general, what should I expect to happen at closing?
  • Should I make the payment on my old mortgage a few days before closing on a new loan?
  • Do I need to reinvest my proceeds to avoid taxes?
  • Are there any tax consequences to closing?
  • What happens if the appraisal is too low?

FAQs

  • How can I reduce the hassle of keeping my house in showcase shape?
  • How do I overcome a sluggish market to sell my house?
  • What is the difference between a "Buyers' Market" and a "Sellers' Market?"
  • Is it a good idea to put the house on the market through the holidays?
  • What is earnest money?
  • Why do I pay a commission on the sale of my house?
  • What is a "walk through" and what should I expect?
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What are the basic steps to selling my home?

Dot    Do your homework.
Read a couple of books on home selling, go through the real estate section of the local newspaper and attend some Open Houses in the your area.
Dot    Hire a specialist.
As neighborhood real estate agents that specialize in listing in your area, we know what it takes to sell in this market. We welcome your call!
Dot    Set the price.
Ask your agent for an analysis of the local market and an opinion of the best price range for your home.
Dot    Set a marketing strategy.
Have your agent discuss a marketing plan and include the main elements in the listing presentation.
Dot    Get the house ready.
With your agent, take a hard, objective look at your home. Prioritize what needs to be done, and decide how much you can spend in time and money to make it look its best before opening it up to buyers. Get rid of all clutter and put some of your stuff in storage to make the rooms and closets roomier. Put together an information packet on local amenities, your utility bills and other helpful information.
Dot    Consider finding a reliable real estate attorney.
The attorney can help review all the paperwork.
Dot    Keep on top of the process.
Stash some quick clean-up supplies close at hand, and do a fast run-through before letting a prospective buyer preview your home. Also, keep a notebook handy with a record of everyone who has come through (and their agents), and inform your agent after each visit. This can speed the follow-up that your agent will do.

What are the six biggest mistakes home sellers make

Sadly, many sellers just don't do their homework. If you're like most people, your home is your most valuable investment. When you sell it, you'll want to pocket the biggest possible net gain or profit. But, when you sell your home, you need to understand the competition. There are other home sellers in your area, and just like in any other competition, mistakes can be costly. Here are some common home seller slip-ups we can help you avoid:

Dot    Overpricing or under-pricing.
By setting the price too high, you turn away the best prospects for your home. By asking too little, you'll probably sell faster but net less from the sale. We can do a comparative market analysis and help you set the best price for your home.
Dot    Selling "as is."
In the competitive home sale marketplace, you need to show your house at its best. Your home should be in "move-in" condition from the first day it's listed. We can point out your home's chief assets and suggest how to highlight them, as well as help you identify which items need improving.
Dot    Over-improving.
While clearing out clutter, cleaning and repairs are important ways to get your home ready for sale, undertaking a major project could cost more money than you would recover from the sale. However, some major repairs, like replacing a roof, should be done if they are needed.
Dot    Selling it yourself.
Although doing your own marketing looks tempting as a way to save money, surveys show self-sellers often net less from the sale than sellers who use a real estate agent. And self-sellers find that agents do a lot more than most people think - from bringing qualified buyers to keeping things on track to settlement.
Dot    Failing to offer financial incentives.
Special options can attract buyers without costing a lot. Often, incentives like a home warranty or paying points or some closing costs can be figured in when setting the price of the home.
Dot    Ignoring your agent's advice.
As experienced professionals, we know what works and what doesn't. Let's discuss any advice you are uncomfortable with or disagree with, and together find the best way to sell your home.

Call or e-mail us when you're thinking about selling your house. We'll help you avoid costly mistakes.

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  Can a used house compete effectively against new construction?

In some boom markets, the well-orchestrated efforts of new-home developments can make selling a "used" home seem impossible. But you can direct your own award-winning performance, and truly compete in the home-selling business.

A successful builder designs homes and decorates models with specific "profile families" in mind. Every detail of a model home – from the name of the style to the decor of each room – is calculated to emotionally grab families who resemble the profiled family. "This is us!" the prospective buyers should say to themselves as they tour the home.

Then the builder arms a professional sales staff with a variety of easy mortgage plans, making possible an on-the-spot home sale.

New Isn't Everything

To compete with this professional plan, "used" home sellers need a professional plan of their own. Work with your agent to:

Dot    Target prospective buyers.
Decide who would be a likely buyer for your home and make sure your home is appealing to most any buyer but especially to the "profile family." Of course, you'll welcome an offer from any prospective buyer.
Dot    Apply elbow grease.
Make your home shine like new, inside and out.
Dot    Put best foot forward.
Ensure prospective buyers learn about your home's upgrades and unique features as well as the neighborhood amenities.
Dot    Research competition.
Research the competing new homes and the builder's incentives, and offer to assist the buyer with points or other closing costs, as needed.
Dot    Provide a warranty.
Buy a one-year major systems warranty.
Dot    Price realistically.
Price the home to sell.

Remember, mature resale neighborhoods and properties have their own unique appeal. New isn't everything. Set the stage, and get ready to yell, "Action!"
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  If I try to sell my home myself, I know I can save the sales commission. So what could I lose?

Dot    Time
To get your home sold, you would have to advertise and then baby sit the phone, waiting for responses to your ad. We have an office staff to handle this and to sort out serious callers from others. We can also pre-qualify prospective buyers and make arrangements to show the house.
Dot    Money
You're likely to attract bargain-hunting buyers who seek out for-sale-by-owner homes, expecting to get a lower purchase price because of the saved sales commission. We will advise you how to price the house to sell fast for the best price.
Dot    Access
Self-selling limits exposure to prospects who see the yard sign, if one is used, or newspaper ads. We bring with us a network of contacts and a computerized listing service that puts every agent in town to work selling your house.
Dot    Peace of mind
When selling by owner, the homeowner is responsible for negotiating a legal contract and seeing that every detail of the contract is carried out. We can screen out unqualified prospects, help arrange financing, and shepherd the sale to settlement

  How can a home warranty help me sell my home?

ou need more than clever gimmicks to sell a home these days. To clinch a sale, many savvy home sellers offer home warranties. Buyers love them because warranties pay for certain home repairs for a year after the sale. Many sellers love them, too, because warranties help get the home sold – and may bring in offers closer to the asking price.

Typically, home warranties cover the repair or replacement of a home's heating, plumbing, and electrical systems and major built-in appliances. The cost often runs $350-$450, typically with a small deductible for each repair or replacement.

Shop For The Best Coverage
When shopping for home warranty coverage, compare the following:

  • Required pre-warranty inspections.
  • Coverage for appliances and systems.
  • Deductibles and service fees.
  • Dollar caps on total or individual replacement/repair costs.
  • Limits on number of repair calls.
  • Costs, including any initial or inspection charges.
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  Will the new lead paint rules affect my sale?

If you are selling a home that was built before 1978, you are now required to inform all buyers about the risks of lead-based paints. Buyers are required to sign a lead-based paint disclosure notice before signing a sales contract. The sale will not be processed without a signed lead-based paint disclosure form. Since 1995, federal law requires all sales contracts to have such a disclosure, and a pamphlet on the dangers of lead-based paint must be distributed prior to the signing of a contract.

For more information on ways to make your house attractive to prospective buyers, click on "Ask Your Own Questions" or call or e-mail us.

  Who says what my home is worth?

When it comes to pricing your home, you'll find lots of "experts." The neighbors may want you to set a high price, thinking it will make their homes more valuable. Your company may encourage you to set a lower price so the home will sell quickly and you can move to your new assignment. You might be thinking in terms of what you paid for your home, how much you've spent on it, or how much profit you want from it.

But who sets the price? When you put your house on the market, you set the asking price. But it is the market that determines the selling price. If the asking price is set correctly, the house is likely to sell fairly quickly. If set too high, the house may languish on the market, unseen by the right buyers.

Pricing It Right

A correct asking price is crucial to a timely sale. That's where we come in. But how do we know how to advise you on price?

  • First, we look at the prices brought by similar homes recently sold in the area, and compare their features to those in your home.
  • Then we survey the competition, seeing what homes are currently on the market, how they compare to yours and how long they have been up for sale.
  • Next we look at how the number of buyers compares to the supply of homes for sale.
  • We take stock of the direction of the market. Are prices rising or falling? Are homes selling quickly for the asking price?
  • Finally, we look at the incentives other sellers are offering, such as paying some closing costs, and what conveys with the property, like draperies or washer and dryer.

As you noticed, neither how much you paid for your home nor how much money you wish to profit from the sale affect the market value of your home.

Avoid "Testing The Market"

Many times, sellers are tempted to price their homes a little high in hopes of getting more money from the sale. But often the opposite happens, and they sell – after a long time on the market – at a price below what the home would have sold for if it had been priced correctly at first. This is because most buyers look only at homes they can afford.

  • If a home is overpriced, many potential buyers don't bother to consider it because the asking price is above what they can afford to pay.
  • Buyers who do tour the overpriced home see that it doesn't measure up to others in the same price range.
  • By pricing the home close to market value, on the other hand, the sellers make the most of their best opportunity to sell to the home's true market during the highest traffic period – the first weeks after the new listing comes out. That's when real estate agents call in the buyers they have been working with to see what's new on the market.

For a personal pricing consultation, please give us a call or send an e-mail question of your own. We'd like to help you price your home right from the start.
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  Why is it dangerous to overprice my home?

Sometimes sellers are tempted to test a higher price at first to see if they’ll be lucky enough to find an uneducated buyer willing to pay. Unfortunately, experience shows this "Why not?" pricing strategy rarely pays off. Instead, asking the right price from the start avoids the many dangers of overpricing.

The right sales price is based on several factors: size of the house and its special features and amenities, recent home sales, demand for homes in your area and prices of similar homes currently on the market.

Although you may have decorated lovingly or renovated extensively, those improvements may have only a small effect on the market value of your home. In fact, personalized decorating can even slow a sale unless the style has wide appeal.

Overpricing Dangers

Here are 8 proven reasons why it’s dangerous to overprice your home:
Dot    You will miss out on pent-up demand.
Most activity on a listing comes within the first 30 days. An initial high price can discourage buyers – causing you to miss out on pent-up demand – or tempt them to wait for the price to come down.
Dot    You will reduce buyer pool.
Too high a price will eliminate a whole class of qualified buyers. Many buyers know just how high they can go and don’t even look at homes priced above their ceiling.
Dot    You might turn off buyers.
You may experience few or no showings because some prospective buyers who can afford the price won’t waste time with an overpriced listing. They know they can get more house for their money elsewhere.
Dot    You could sell the competition.
Overpricing helps sell other, more competitively priced homes first. Your home may be compared to underscore what a good deal another home is.
Dot    You could frustrate prospects.
Prospective buyers who might stretch their best offer can become frustrated when they can’t buy the home they want at a fair market value – only because an unreasonable seller insists on accepting only a premium price.
Dot    You will frustrate your own timetable.
You could become frustrated, too, when your house fails to sell in a reasonable amount of time, leaving your plans in limbo. Only a price reduction is likely to help sell your house faster and meet your "move out" timetable.
Dot    You will raise doubts about hidden problems.
If your overpriced house stays on the market for a long time, it may eventually be seen as "stale inventory" which can suggest structural or mechanical shortcomings, even after you lower your price.
Dot    You will risk lender rejection.
If you do get a sales contract, the contract may fall through because of a too-low appraisal. The buyer may not be able to borrow enough to proceed with closing.

If you are thinking of selling your house, give us a call or send an e-mail. We’ll be happy to maximize your return by helping you set the right price.

  What factors do NOT affect my price?

Ultimately, a house is worth what someone is willing to pay for it – the fair market value.

Some of the items we do not consider include:

  • The original cost of the home
  • Money spent for improvements
  • How much cash you would like to net from the sale

While these factors are important to you, they have no bearing on the fair market value a buyer will be willing to pay.
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  My house is one of a kind. How do you put a price on a unique property?

How do you decide what price to ask for your home when it's one of a kind?

Dot    Call the real estate professionals.
For an up-to-the-minute market figure, contact us. We can tell you the value range of your home by comparing it to similar properties recently sold or for sale in the area. Even though your house may have special features that make it unusual, there are many aspects of your home which are like others – general location, size of the home, number of bedrooms, baths, size of the lot, etc. Some unique features, like a swimming pool, an historical designation or a custom floor plan may actually make a home more difficult to market.
Dot    Hire an appraiser.
Another way to determine the value of a home is to pay an appraiser. A pre-market appraisal may help speed a sale, especially when the house is priced at or below the appraised value. An appraiser typically looks at the records of comparable properties sold in the past 6-12 months, the home's replacement cost and the value as a rental, then reconciles the three figures in a formal report.

  How much fixing up is enough?

Many soon-to-be-sellers ask us how much time, effort and money they should put into fix-ups. In general, there is no hard and fast rule. It can depend on what type of buyer you are trying to appeal to. If your target buyer is a "fixer-upper" buyer, then obviously your cash outlay may be considerably lower than for a "move-in condition" buyer.

The Three Phases Of Fix-ups

Fixing-up falls into three categories:
Dot    The basics.
Requires a minimum cash outlay, typically requiring more elbow grease than money. Includes: Mow the lawn. Trim the bushes. Edge. Clean closets, storage areas, garage. Wash windows. Scour the kitchen and bath.
Dot    Middle of the road.
The basics plus cosmetic repainting of dingy rooms, repairing broken fixtures, replacing worn carpet, etc.
Dot    Big guns.
At this level, major refurbishments come into play, like installing a new roof, updating kitchen cabinets, replacing old systems and appliances.

Give us a call and we'll sit down with you to make a list of needed fix-ups, so you can determine exactly what's right for your personal situation.

  How can I jump-start my home sale with a stunning entrance?

"Love at first sight" happens with houses, too. Often, buyers start making a decision about whether to buy or pass by after their first look at the home for sale. You send a positive message to prospective buyers when your home looks ready for their visit. Here's what can make your home look warm and welcoming:

Dot    Sparkle
Make sure the front door is freshly painted and the hardware and nearby light fixtures are clean and shiny.
Dot    Smile
Put out some seasonal flowers or a wreath to brighten up the front entrance.
Dot    Safety
Repair anything cracked or broken like steps, walkway or the driveway.
Dot    Serenity
Create a sense of well being by trimming the lawn and bushes, storing yard tools or toys, and maintaining a neat, attractive front yard.
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  Why should I replace and update now when I’ll be moving out soon?

  • Because you'll increase both the value and the marketability of your home.
  • Because many of these repairs would be required by the buyer or the buyer's home inspector anyway. Now is a better time to fix up than the last minute when you've got the sale of your home hanging in the balance.
  • You've now got the luxury of time and can seek out the best professionals to help with your projects.

  Do buyers like a furnished house better?

If you have a choice, it is usually better to sell your home while it is still furnished. That way, prospective buyers can more easily imagine how it will look when they move in, even though their furnishings will be different. Generally homes that are furnished sell more quickly and for a higher price than vacant homes.

If you have to move out before you sell your home, consider leaving some furniture behind to help give the house a lived-in feel.

Call or e-mail us for advice on how to decide which fix-up ideas will do the most to help you make the sale.

  Is it better to replace the carpet or offer a carpeting allowance to buyers?

Replacing the carpet to help the house sell faster is a favorite with real estate agents. And there's a good reason. Taking a shortcut by offering a carpeting allowance doesn't have the visual impression – or sales impact – of new carpet. Here are some guidelines to be sure the new carpet has the maximum effect:

Dot    Select neutral colors.
The color should be neutral or a dull color tone to help the room look bigger. When carpeting several adjoining rooms, the same carpet should be used, if possible – again to make the house seem larger and more unified.
Dot    Select high quality pad.
The pad under the carpet is important, and not a place to cut corners. A good pad is dense and resilient, and gives an expensive feel to almost any carpet. Pads come in a variety of materials including rubber, foam, felt, and jute.
Dot    Select fiber carefully.
Choose a fiber that suits the area where the carpet will be installed. Carpets are made of a variety of man-made and natural fibers, and often are comprised of popular combinations of fibers. Nylon is durable and resilient, and suitable for high-traffic areas. Olefin is economical and stain-resistant, good for active families. Polyester is soft and elegant, and appropriate for a higher-style area. Wool is a warm natural fiber, luxurious and expensive.
Dot    Select loop to match use.
The type of loop should depend on the use. A sheared loop like plush works in more formal areas; a continuous loop, such as Berber, is suitable for children's play areas.

  What’s a cheap and easy way to make your home more attractive to buyers?

Turn on all your lights, both inside and out, when showing your home to possible buyers. Open curtains, drapes and blinds. Light not only helps prospects see your rooms better, light helps buyers see your home as warm and inviting.

We have a lot of ideas that will help you sell your house. Call or e-mail us today.
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  What happens when a buyer makes an offer?

One common first impulse is to ask "How much are they offering?" While price is an important factor, it's also important to sit back and look at the big picture when negotiating a sale. Consider:

1. Buyer's financial situation

  • Is the buyer qualified?
  • What is the buyer's annual income and employment history?
  • How much down payment and closing cost cash is available and what is the source?
  • What type of financial debt does the buyer have? Car loans? Credit cards?

2. Financing method

  • Is the loan type and interest rate realistic for current economic conditions?
  • Is the length of time requested to obtain a loan realistic? 30-45 days is a typical time frame. It allows enough time to process papers, but also allows you to put the home back on the market promptly if things fall through.

3. Your costs

  • How much does the buyer want you to contribute toward closing costs?
  • What will your net proceeds be? Add up any points, taxes or fix-up expenses requested and deduct them from the contract price to determine if your final profit is what you need to make your move.

4. Your calendar

  • Does the buyer's proposed settlement date give you enough time to select your next home and obtain financing?
  • If you can't move to your next home promptly at settlement, can you rent back from the buyer?

5. Contingencies

  • Must the buyer sell a home before buying yours? You may not have the time to wait while the buyer sells.
  • What add-ons does the buyer want? Curtains, lawn equipment, swing sets? All of this can affect your final net proceeds, be used as bargaining chips, or both.

We are here to help. We've been through this countless times and can help you cut to the chase and come up with a mutually acceptable contract. A call or e-mail today can make a big difference in the future.
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  How do agents turn a "Tire-Kicker Wannabe" into a "Sign-Here Buyer?"

When the bid is presented to you, listen to the offer, even take notes – but don't respond until the presentation is complete. You have three choices: (1) accept the contract as presented; (2) reject the contract; or (3) make a counteroffer. Most often, sellers choose the third alternative. The choice is yours, but we can advise you every step of the way.

Art Of The Counteroffer

If you find some items in the proposal unacceptable, it's time to negotiate. It's also time to call on our experience and training, as you did when you first decided to list your home. This is when our professionalism really pays off. We will guide you through the contract maze of small print, explain what each item entails, and help you evaluate the bottom-line impact of price and terms in the bid as well as suggest possible responses.
Dot    Don't delay.
Often time is of the essence. Avoid delays. Although you may want more time to think over the offer, be aware the buyer could withdraw the offer any time before you sign it. The best time to decide what terms and price and timetable you will – or will not – accept is while preparing your house for sale, so you can respond quickly when a contract is presented.
Dot    Consider seller-paid points.
It's good to know before you begin negotiating that paying points for your buyer's loan is a powerful double sweetener. That's because seller-paid points save the buyer out-of-pocket cash, AND serve as a tax deduction for the buyer. As we work together, we will clue you into other important negotiating tools.
Dot    Do it in writing.
Make your counteroffer in writing on the original contract form, initialing changes you propose. Contract negotiations may go back-and-forth several times, with each party giving and getting something each time as you zero in on common ground. Don't negotiate by phone and, even if it looks messy, don't retype the contract as long as it's legible. Something could get left out or inadvertently changed.
Dot    Consider a contingency kick out.
If the buyer offers a contingent contract, you could consider including a kick-out clause. The