Selling
Strategies
- What are the basic steps to selling my home?
- What are the six biggest mistakes home
sellers make?
- Can a used house compete effectively against
new construction?
- If I try to sell my home myself, I know I
can save the sales commission. So what could I
lose?
- How can a home warranty help me sell my
home?
- Will the new lead paint rules affect my
sale?
Pricing
- Who says what my home is worth?
- Why is it dangerous to overprice my home?
- What factors do NOT affect my price?
- My house is one of a kind. How do you put a
price on a unique property?
Fixing
Up
- How much fixing up is enough?
- How can I jump-start my home sale with a
stunning entrance?
- Why should I replace and update now when
I’ll be moving out soon?
- Do buyers like a furnished house better?
- Is it better to replace the carpet or offer
a carpeting allowance to buyers?
- What’s a cheap and easy way to make my home
more attractive to buyers?
Negotiating
Offers
- What happens when a buyer makes an offer?
- How do agents turn a "Tire-Kicker Wannabe"
into a "Sign-Here Buyer?"
- Is negotiating with out-of-town buyers any
different?
- Who pays the fee of a buyer's agent?
- What is a contingency?
Closing
- In general, what should I expect to happen
at closing?
- Should I make the payment on my old mortgage
a few days before closing on a new loan?
- Do I need to reinvest my proceeds to avoid
taxes?
- Are there any tax consequences to closing?
- What happens if the appraisal is too low?
FAQs
- How can I reduce the hassle of keeping my
house in showcase shape?
- How do I overcome a sluggish market to sell
my house?
- What is the difference between a "Buyers'
Market" and a "Sellers' Market?"
- Is it a good idea to put the house on the
market through the holidays?
- What is earnest money?
- Why do I pay a commission on the sale of my
house?
- What is a "walk through" and what should I
expect?
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to the top
What are the
basic steps to selling my
home? |
|
Do your
homework.
Read a couple of books on
home selling, go through the real estate section
of the local newspaper and attend some Open Houses
in the your area.
Hire a
specialist.
As neighborhood real
estate agents that specialize in listing in your
area, we know what it takes to sell in this
market. We welcome your call!
Set the price.
Ask your agent for an
analysis of the local market and an opinion of the
best price range for your home.
Set a marketing strategy.
Have your
agent discuss a marketing plan and include the
main elements in the listing presentation.
Get the house
ready.
With your agent, take a hard,
objective look at your home. Prioritize what needs
to be done, and decide how much you can spend in
time and money to make it look its best before
opening it up to buyers. Get rid of all clutter
and put some of your stuff in storage to make the
rooms and closets roomier. Put together an
information packet on local amenities, your
utility bills and other helpful information.
Consider
finding a reliable real estate
attorney.
The attorney can help review
all the paperwork.
Keep on
top of the process.
Stash some quick
clean-up supplies close at hand, and do a fast
run-through before letting a prospective buyer
preview your home. Also, keep a notebook handy
with a record of everyone who has come through
(and their agents), and inform your agent after
each visit. This can speed the follow-up that your
agent will do.
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What are the six biggest mistakes home
sellers make
|
Sadly, many sellers just don't do their
homework. If you're like most people, your home is
your most valuable investment. When you sell it,
you'll want to pocket the biggest possible net
gain or profit. But, when you sell your home, you
need to understand the competition. There are
other home sellers in your area, and just like in
any other competition, mistakes can be costly.
Here are some common home seller slip-ups we can
help you avoid:
Overpricing or
under-pricing.
By setting the price
too high, you turn away the best prospects for
your home. By asking too little, you'll probably
sell faster but net less from the sale. We can do
a comparative market analysis and help you set the
best price for your home.
Selling "as is."
In the competitive
home sale marketplace, you need to show your house
at its best. Your home should be in "move-in"
condition from the first day it's listed. We can
point out your home's chief assets and suggest how
to highlight them, as well as help you identify
which items need improving.
Over-improving.
While clearing out
clutter, cleaning and repairs are important ways
to get your home ready for sale, undertaking a
major project could cost more money than you would
recover from the sale. However, some major
repairs, like replacing a roof, should be done if
they are needed.
Selling it
yourself.
Although doing your own
marketing looks tempting as a way to save money,
surveys show self-sellers often net less from the
sale than sellers who use a real estate agent. And
self-sellers find that agents do a lot more than
most people think - from bringing qualified buyers
to keeping things on track to settlement.
Failing to
offer financial incentives.
Special
options can attract buyers without costing a lot.
Often, incentives like a home warranty or paying
points or some closing costs can be figured in
when setting the price of the home.
Ignoring your
agent's advice.
As experienced
professionals, we know what works and what
doesn't. Let's discuss any advice you are
uncomfortable with or disagree with, and together
find the best way to sell your home.
Call or e-mail us when you're thinking about
selling your house. We'll help you avoid costly
mistakes.
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Can a used house compete
effectively against new construction?
|
In some boom markets, the well-orchestrated
efforts of new-home developments can make selling
a "used" home seem impossible. But you can direct
your own award-winning performance, and truly
compete in the home-selling business.
A
successful builder designs homes and decorates
models with specific "profile families" in mind.
Every detail of a model home – from the name of
the style to the decor of each room – is
calculated to emotionally grab families who
resemble the profiled family. "This is us!" the
prospective buyers should say to themselves as
they tour the home.
Then the builder arms
a professional sales staff with a variety of easy
mortgage plans, making possible an on-the-spot
home sale.
New Isn't
Everything
To compete with this
professional plan, "used" home sellers need a
professional plan of their own. Work with your
agent to:
Target
prospective buyers.
Decide who would
be a likely buyer for your home and make sure your
home is appealing to most any buyer but especially
to the "profile family." Of course, you'll welcome
an offer from any prospective buyer.
Apply elbow
grease.
Make your home shine like new,
inside and out.
Put best foot
forward.
Ensure prospective buyers
learn about your home's upgrades and unique
features as well as the neighborhood amenities.
Research
competition.
Research the competing
new homes and the builder's incentives, and offer
to assist the buyer with points or other closing
costs, as needed.
Provide a
warranty.
Buy a one-year major systems
warranty.
Price
realistically.
Price the home to
sell.
Remember, mature resale neighborhoods and
properties have their own unique appeal. New isn't
everything. Set the stage, and get ready to yell,
"Action!"
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How can a home warranty help
me sell my home? |
|
ou need more than clever gimmicks to sell a
home these days. To clinch a sale, many savvy home
sellers offer home warranties. Buyers love them
because warranties pay for certain home repairs
for a year after the sale. Many sellers love them,
too, because warranties help get the home sold –
and may bring in offers closer to the asking
price.
Typically, home warranties cover
the repair or replacement of a home's heating,
plumbing, and electrical systems and major
built-in appliances. The cost often runs
$350-$450, typically with a small deductible for
each repair or replacement.
Shop For The Best
Coverage
When shopping for home
warranty coverage, compare the following:
- Required pre-warranty inspections.
- Coverage for appliances and systems.
- Deductibles and service fees.
- Dollar caps on total or individual
replacement/repair costs.
- Limits on number of repair calls.
- Costs, including any initial or inspection
charges.
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Will the new lead paint
rules affect my sale? |
|
If you are selling a home that was built before
1978, you are now required to inform all buyers
about the risks of lead-based paints. Buyers are
required to sign a lead-based paint disclosure
notice before signing a sales contract. The sale
will not be processed without a signed lead-based
paint disclosure form. Since 1995, federal law
requires all sales contracts to have such a
disclosure, and a pamphlet on the dangers of
lead-based paint must be distributed prior to the
signing of a contract.
For more
information on ways to make your house attractive
to prospective buyers, click on "Ask Your Own
Questions" or call or e-mail us. |
Who says what my home is
worth? |
|
When it comes to pricing your home, you'll
find lots of "experts." The neighbors may want
you to set a high price, thinking it will make
their homes more valuable. Your company may
encourage you to set a lower price so the home
will sell quickly and you can move to your new
assignment. You might be thinking in terms of
what you paid for your home, how much you've
spent on it, or how much profit you want from
it.
But who sets the price? When you put
your house on the market, you set the asking
price. But it is the market that determines
the selling price. If the asking price
is set correctly, the house is likely to sell
fairly quickly. If set too high, the house may
languish on the market, unseen by the right
buyers.
Pricing It
Right
A correct asking price is crucial to a timely
sale. That's where we come in. But how do we
know how to advise you on price?
- First, we look at the prices brought by
similar homes recently sold in the area, and
compare their features to those in your home.
- Then we survey the competition, seeing what
homes are currently on the market, how they
compare to yours and how long they have been up
for sale.
- Next we look at how the number of buyers
compares to the supply of homes for sale.
- We take stock of the direction of the
market. Are prices rising or falling? Are homes
selling quickly for the asking price?
- Finally, we look at the incentives other
sellers are offering, such as paying some
closing costs, and what conveys with the
property, like draperies or washer and dryer.
As you noticed, neither how much you paid for
your home nor how much money you wish to profit
from the sale affect the market value of your
home.
Avoid "Testing The
Market"
Many times, sellers are tempted to price
their homes a little high in hopes of getting
more money from the sale. But often the opposite
happens, and they sell – after a long time on
the market – at a price below what the home
would have sold for if it had been priced
correctly at first. This is because most buyers
look only at homes they can afford.
- If a home is overpriced, many potential
buyers don't bother to consider it because the
asking price is above what they can afford to
pay.
- Buyers who do tour the overpriced home see
that it doesn't measure up to others in the same
price range.
- By pricing the home close to market value,
on the other hand, the sellers make the most of
their best opportunity to sell to the home's
true market during the highest traffic period –
the first weeks after the new listing comes out.
That's when real estate agents call in the
buyers they have been working with to see what's
new on the market.
For a personal pricing consultation, please
give us a call or send an e-mail question of
your own. We'd like to help you price your home
right from the start.
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Why is
it dangerous to overprice my
home? |
|
Sometimes sellers are tempted to test a
higher price at first to see if they’ll be lucky
enough to find an uneducated buyer willing to
pay. Unfortunately, experience shows this "Why
not?" pricing strategy rarely pays off. Instead,
asking the right price from the start avoids the
many dangers of overpricing.
The right
sales price is based on several factors: size of
the house and its special features and
amenities, recent home sales, demand for homes
in your area and prices of similar homes
currently on the market.
Although you
may have decorated lovingly or renovated
extensively, those improvements may have only a
small effect on the market value of your home.
In fact, personalized decorating can even slow a
sale unless the style has wide appeal.
Overpricing Dangers
Here are 8 proven reasons why it’s
dangerous to overprice your
home:
You will miss
out on pent-up demand.
Most activity
on a listing comes within the first 30 days. An
initial high price can discourage buyers –
causing you to miss out on pent-up demand – or
tempt them to wait for the price to come down.
You will
reduce buyer pool.
Too high a price
will eliminate a whole class of qualified
buyers. Many buyers know just how high they can
go and don’t even look at homes priced above
their ceiling.
You might
turn off buyers.
You may experience
few or no showings because some prospective
buyers who can afford the price won’t waste time
with an overpriced listing. They know they can
get more house for their money elsewhere.
You could
sell the competition.
Overpricing
helps sell other, more competitively priced
homes first. Your home may be compared to
underscore what a good deal another home is.
You could
frustrate prospects.
Prospective
buyers who might stretch their best offer can
become frustrated when they can’t buy the home
they want at a fair market value – only because
an unreasonable seller insists on accepting only
a premium price.
You
will frustrate your own
timetable.
You could become
frustrated, too, when your house fails to sell
in a reasonable amount of time, leaving your
plans in limbo. Only a price reduction is likely
to help sell your house faster and meet your
"move out" timetable.
You
will raise doubts about hidden
problems.
If your overpriced house
stays on the market for a long time, it may
eventually be seen as "stale inventory" which
can suggest structural or mechanical
shortcomings, even after you lower your price.
You will risk
lender rejection.
If you do get a
sales contract, the contract may fall through
because of a too-low appraisal. The buyer may
not be able to borrow enough to proceed with
closing.
If you are thinking of selling your house,
give us a call or send an e-mail. We’ll be happy
to maximize your return by helping you set the
right price. |
What factors do NOT affect
my price? |
|
Ultimately, a house is worth what someone is
willing to pay for it – the fair market
value.
Some of the items we do not consider
include:
- The original cost of the home
- Money spent for improvements
- How much cash you would like to net from the
sale
While these factors are important to you,
they have no bearing on the fair market value a
buyer will be willing to pay.
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My house is one of a kind.
How do you put a price on a unique
property? |
|
How do you decide what price to ask for your
home when it's one of a kind?
Call the real
estate professionals.
For an
up-to-the-minute market figure, contact us. We
can tell you the value range of your home by
comparing it to similar properties recently sold
or for sale in the area. Even though your house
may have special features that make it unusual,
there are many aspects of your home which are
like others – general location, size of the
home, number of bedrooms, baths, size of the
lot, etc. Some unique features, like a swimming
pool, an historical designation or a custom
floor plan may actually make a home more
difficult to market.
Hire
an appraiser.
Another way to
determine the value of a home is to pay an
appraiser. A pre-market appraisal may help speed
a sale, especially when the house is priced at
or below the appraised value. An appraiser
typically looks at the records of comparable
properties sold in the past 6-12 months, the
home's replacement cost and the value as a
rental, then reconciles the three figures in a
formal report.
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How
much fixing up is enough? |
|
Many soon-to-be-sellers ask us how much time,
effort and money they should put into fix-ups.
In general, there is no hard and fast rule. It
can depend on what type of buyer you are trying
to appeal to. If your target buyer is a
"fixer-upper" buyer, then obviously your cash
outlay may be considerably lower than for a
"move-in condition" buyer.
The
Three Phases Of Fix-ups
Fixing-up falls into three
categories:
The
basics.
Requires a minimum cash
outlay, typically requiring more elbow grease
than money. Includes: Mow the lawn. Trim the
bushes. Edge. Clean closets, storage areas,
garage. Wash windows. Scour the kitchen and
bath.
Middle of the
road.
The basics plus cosmetic
repainting of dingy rooms, repairing broken
fixtures, replacing worn carpet, etc.
Big
guns.
At this level, major
refurbishments come into play, like installing a
new roof, updating kitchen cabinets, replacing
old systems and appliances.
Give us a call and we'll sit down with you to
make a list of needed fix-ups, so you can
determine exactly what's right for your personal
situation. |
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How can I jump-start my
home sale with a stunning
entrance? |
|
"Love at first sight" happens with houses,
too. Often, buyers start making a decision about
whether to buy or pass by after their first look
at the home for sale. You send a positive
message to prospective buyers when your home
looks ready for their visit. Here's what can
make your home look warm and welcoming:
Sparkle
Make sure the front door is
freshly painted and the hardware and nearby
light fixtures are clean and shiny.
Smile
Put out some seasonal flowers
or a wreath to brighten up the front entrance.
Safety
Repair anything cracked or
broken like steps, walkway or the driveway.
Serenity
Create a sense of well
being by trimming the lawn and bushes, storing
yard tools or toys, and maintaining a neat,
attractive front yard.
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Why should I replace and
update now when I’ll be moving out
soon? |
- Because you'll increase both the value and
the marketability of your home.
- Because many of these repairs would be
required by the buyer or the buyer's home
inspector anyway. Now is a better time to fix up
than the last minute when you've got the sale of
your home hanging in the balance.
- You've now got the luxury of time and can
seek out the best professionals to help with
your projects.
|
Do buyers like a furnished
house better? |
|
If you have a choice, it is usually better to
sell your home while it is still furnished. That
way, prospective buyers can more easily imagine
how it will look when they move in, even though
their furnishings will be different. Generally
homes that are furnished sell more quickly and
for a higher price than vacant homes.
If
you have to move out before you sell your home,
consider leaving some furniture behind to help
give the house a lived-in feel.
Call or
e-mail us for advice on how to decide which
fix-up ideas will do the most to help you make
the sale. |
Is it better to replace
the carpet or offer a carpeting allowance to
buyers? |
|
Replacing the carpet to help the house sell
faster is a favorite with real estate agents.
And there's a good reason. Taking a shortcut by
offering a carpeting allowance doesn't have the
visual impression – or sales impact – of new
carpet. Here are some guidelines to be sure the
new carpet has the maximum effect:
Select
neutral colors.
The color should be
neutral or a dull color tone to help the room
look bigger. When carpeting several adjoining
rooms, the same carpet should be used, if
possible – again to make the house seem larger
and more unified.
Select
high quality pad.
The pad under the
carpet is important, and not a place to cut
corners. A good pad is dense and resilient, and
gives an expensive feel to almost any carpet.
Pads come in a variety of materials including
rubber, foam, felt, and jute.
Select fiber
carefully.
Choose a fiber that suits
the area where the carpet will be installed.
Carpets are made of a variety of man-made and
natural fibers, and often are comprised of
popular combinations of fibers. Nylon is durable
and resilient, and suitable for high-traffic
areas. Olefin is economical and stain-resistant,
good for active families. Polyester is soft and
elegant, and appropriate for a higher-style
area. Wool is a warm natural fiber, luxurious
and expensive.
Select loop
to match use.
The type of loop
should depend on the use. A sheared loop like
plush works in more formal areas; a continuous
loop, such as Berber, is suitable for children's
play areas.
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What’s a cheap and easy
way to make your home more attractive to
buyers? |
|
Turn on all your lights, both inside and out,
when showing your home to possible buyers. Open
curtains, drapes and blinds. Light not only
helps prospects see your rooms better, light
helps buyers see your home as warm and inviting.
We have a lot of ideas that will help
you sell your house. Call or e-mail us today.
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What happens when a buyer makes an
offer? |
|
One common first impulse is to ask "How much
are they offering?" While price is an important
factor, it's also important to sit back and look
at the big picture when negotiating a sale.
Consider:
1. Buyer's financial
situation
- Is the buyer qualified?
- What is the buyer's annual income and
employment history?
- How much down payment and closing cost cash
is available and what is the source?
- What type of financial debt does the buyer
have? Car loans? Credit cards?
2. Financing method
- Is the loan type and interest rate realistic
for current economic conditions?
- Is the length of time requested to obtain a
loan realistic? 30-45 days is a typical time
frame. It allows enough time to process papers,
but also allows you to put the home back on the
market promptly if things fall through.
3. Your costs
- How much does the buyer want you to
contribute toward closing costs?
- What will your net proceeds be? Add up any
points, taxes or fix-up expenses requested and
deduct them from the contract price to determine
if your final profit is what you need to make
your move.
4. Your calendar
- Does the buyer's proposed settlement date
give you enough time to select your next home
and obtain financing?
- If you can't move to your next home promptly
at settlement, can you rent back from the buyer?
5. Contingencies
- Must the buyer sell a home before buying
yours? You may not have the time to wait while
the buyer sells.
- What add-ons does the buyer want? Curtains,
lawn equipment, swing sets? All of this can
affect your final net proceeds, be used as
bargaining chips, or both.
We are here to help. We've been through this
countless times and can help you cut to the
chase and come up with a mutually acceptable
contract. A call or e-mail today can make a big
difference in the future.
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How do agents turn a
"Tire-Kicker Wannabe" into a "Sign-Here
Buyer?" |
|
When the bid is presented to you, listen to
the offer, even take notes – but don't respond
until the presentation is complete. You have
three choices: (1) accept the contract as
presented; (2) reject the contract; or (3) make
a counteroffer. Most often, sellers choose the
third alternative. The choice is yours, but we
can advise you every step of the way.
Art Of The
Counteroffer
If you find some items in the proposal
unacceptable, it's time to negotiate. It's also
time to call on our experience and training, as
you did when you first decided to list your
home. This is when our professionalism really
pays off. We will guide you through the contract
maze of small print, explain what each item
entails, and help you evaluate the bottom-line
impact of price and terms in the bid as well as
suggest possible responses.
Don't
delay.
Often time is of the essence.
Avoid delays. Although you may want more time to
think over the offer, be aware the buyer could
withdraw the offer any time before you sign it.
The best time to decide what terms and price and
timetable you will – or will not – accept is
while preparing your house for sale, so you can
respond quickly when a contract is presented.
Consider
seller-paid points.
It's good to
know before you begin negotiating that paying
points for your buyer's loan is a powerful
double sweetener. That's because seller-paid
points save the buyer out-of-pocket cash, AND
serve as a tax deduction for the buyer. As we
work together, we will clue you into other
important negotiating tools.
Do it in
writing.
Make your counteroffer in
writing on the original contract form,
initialing changes you propose. Contract
negotiations may go back-and-forth several
times, with each party giving and getting
something each time as you zero in on common
ground. Don't negotiate by phone and, even if it
looks messy, don't retype the contract as long
as it's legible. Something could get left out or
inadvertently changed.
Consider a contingency kick out.
If
the buyer offers a contingent contract, you
could consider including a kick-out clause. The
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